Business Infrastructure – What It Is and Why Every Company Needs It

A stable business infrastructure ensures the proper coordination of all human resources, processes and other operational tools necessary to ensure manageable, profitable growth. This is especially important during unexpected growth spurts. Further, business infrastructure provides businesses with:

• a solid foundation,
• a replicable platform,
• a model and a formula that makes each time you do something easier than the time before,
• consistency in your delivery of customer value, and
• economies of scale.

This is definitely a time when size DOES NOT matter!

Every company regardless of size, industry and maturity needs business infrastructure as it answers the following questions:

1. What needs to be done?
2. Who’s supposed to do it?
3. How do we do what needs to be done?
4. What is the contingency plan just in case things don’t go accordingly?
5. How do we profitably replicate our business model?



Being able to articulate your business in a way that makes sense assures not only your customers but also your staff that you know what you are doing and that you have an organized and efficient way of doing it. This translates into positive customer experiences resulting in increased sales. And increased sales triggers the need for more employees, larger/additional offices, and/or franchising opportunities.